Hipstr Launch Party, Press & Social Media

Organized a brand launch party for a new app featuring TV show, Wake & Bake with Dom Brown. Over 200 guests attended including partnering clients, influencers, and celebrities with a special performance from Grammy-nominated rapper, Vic Mensa. Secured $5k in sponsorships, The AV Club as moderator for a panel discussion, press coverage from Illinois News Joint, Screen Mag and Uptown Magazine, and a special weed tent for people to smoke during the event. Managed social media and reached 8k accounts organically in the first month of launch.